What should the retail industry prepare for marketing with the touch inquiry machine?
The touch inquiry machine is the most convenient, simple, natural and practical human-computer interaction device. It integrates computer technology, multimedia technology, sound technology, network technology, industrial plastic art, mechanical manufacturing technology, streamlined integrated design, modeling. beautiful.
With the development of touch inquiry machines, more and more industries are beginning to make teaching and sales of all-in-one machines. The retail industry is indispensable in life. In the current digitalization and touch of consumers, with the help of touch inquiry machine Auxiliary tools can bring great benefits to the retail industry. So, what should the retail industry pay attention to when using the touch inquiry machine?
The retail industry should be ready to analyze with the help of touch inquiry machine:
1. Touch screen content
Most retailers pay attention to the type of display screen in the touchcomputer. But the most important thing is that the real focus should be on the screen. The display content is often the point that the customer is exposed to after entering the store. It is also often deployed next to a variety of popular items in the store.
Just consider this and the screen display must be good enough. First of all, it all comes from design. Touch-in-one machines that make it difficult for consumers to understand almost miss out on some key skills. Keep in mind the following tips to keep your content simple, clear, quality, and concise – you should do your best to create compelling content. But a rule of thumb is to keep the content simple and clear. It is also necessary to maintain the balance of color and layout of the touch all-in-one. This means using only two or three main colors to make full use of the blank space to present information. In any marketing rule, a copy is also essential.
Reasonable layout - Imagine the screen as if it were a piece of art. In terms of photography rules, the bottom should be kept dark, and the upper direction is light. This will help you effectively implement the screen layout. Headline messages can also be used to ensure that the content of the screen is clear at a glance. The enticing visual effects and compelling words and colors complement each other and effectively increase attention.
2. Select the presentation of different devices
Is the touch all-in-one limited to the screen? of course not! Today's brick-and-mortar operators face a variety of budget-compliant options. In addition to traditional screen and wall-mounted displays, retailers can create touch-enabled devices that are different from tablets and mobile devices. It comes down to several factors. The first is the budget. Second, what type of experience you want to offer.
3. Custom playlists and timetables
Once the content and device are determined, the next step is to determine the order and time of playback. Most recent modern touch all-in-one apps, players allow users to set timetables and playlists. This can achieve the goal of optimizing time.
At this point, you can target your target audience more effectively. If you want to get a certain degree of attention before going to work or before the peak of school, you must let the message play quickly and be simple and clear. If it's a weekend, you can create a separate playlist for consumers with more free time to browse. This can even enable content customization for special occasions, such as customization of quarterly discount information.
4. Navigation, product information
The touch inquiry machine can be both aesthetic and versatile. Create a personalized user shopping route experience that encourages purchases. The touch all-in-one can be called an auxiliary sales tool for navigation.
Today's touch-enabled devices enable fast content updates at no extra cost. The same is true when changing the layout. At this time, if there is a promotion in a certain area of the store, the consumer can quickly know. The Vanguard Smart Retail Digital System has also designed a variety of intelligent interactive applications and design interactive platforms for users to effectively capture the eye of the consumer and interact positively with them. This optimizes the internal structure and provides protection for the needs of consumers.
5. Value positioning
How to position the touch all-in-one will affect the content and time of playback. The screen should be eye-catching enough to use compelling ad copy and vibrant colors to attract consumers into the store. Once they enter the store, they need to adjust the atmosphere and color shades that suit their shopping experience. Finally, using a digital screen at a key point of sale, either in the cashier area or in the store exit area, is more effective in facilitating purchases. These touch all-in-ones are the primary means of creating additional points of contact with consumers and maintain a high level of attention in the sales business.
The above is a small series of analysis of the retail industry to use the touch query machine to do marketing when doing a good thing, although the touch inquiry machine brings great convenience in life, but how to make the use of the machine to play out, is every A question that every user in the industry has to think about.
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Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
With the development of touch inquiry machines, more and more industries are beginning to make teaching and sales of all-in-one machines. The retail industry is indispensable in life. In the current digitalization and touch of consumers, with the help of touch inquiry machine Auxiliary tools can bring great benefits to the retail industry. So, what should the retail industry pay attention to when using the touch inquiry machine?
The retail industry should be ready to analyze with the help of touch inquiry machine:
1. Touch screen content
Most retailers pay attention to the type of display screen in the touchcomputer. But the most important thing is that the real focus should be on the screen. The display content is often the point that the customer is exposed to after entering the store. It is also often deployed next to a variety of popular items in the store.
Just consider this and the screen display must be good enough. First of all, it all comes from design. Touch-in-one machines that make it difficult for consumers to understand almost miss out on some key skills. Keep in mind the following tips to keep your content simple, clear, quality, and concise – you should do your best to create compelling content. But a rule of thumb is to keep the content simple and clear. It is also necessary to maintain the balance of color and layout of the touch all-in-one. This means using only two or three main colors to make full use of the blank space to present information. In any marketing rule, a copy is also essential.
Reasonable layout - Imagine the screen as if it were a piece of art. In terms of photography rules, the bottom should be kept dark, and the upper direction is light. This will help you effectively implement the screen layout. Headline messages can also be used to ensure that the content of the screen is clear at a glance. The enticing visual effects and compelling words and colors complement each other and effectively increase attention.
2. Select the presentation of different devices
Is the touch all-in-one limited to the screen? of course not! Today's brick-and-mortar operators face a variety of budget-compliant options. In addition to traditional screen and wall-mounted displays, retailers can create touch-enabled devices that are different from tablets and mobile devices. It comes down to several factors. The first is the budget. Second, what type of experience you want to offer.
3. Custom playlists and timetables
Once the content and device are determined, the next step is to determine the order and time of playback. Most recent modern touch all-in-one apps, players allow users to set timetables and playlists. This can achieve the goal of optimizing time.
At this point, you can target your target audience more effectively. If you want to get a certain degree of attention before going to work or before the peak of school, you must let the message play quickly and be simple and clear. If it's a weekend, you can create a separate playlist for consumers with more free time to browse. This can even enable content customization for special occasions, such as customization of quarterly discount information.
4. Navigation, product information
The touch inquiry machine can be both aesthetic and versatile. Create a personalized user shopping route experience that encourages purchases. The touch all-in-one can be called an auxiliary sales tool for navigation.
Today's touch-enabled devices enable fast content updates at no extra cost. The same is true when changing the layout. At this time, if there is a promotion in a certain area of the store, the consumer can quickly know. The Vanguard Smart Retail Digital System has also designed a variety of intelligent interactive applications and design interactive platforms for users to effectively capture the eye of the consumer and interact positively with them. This optimizes the internal structure and provides protection for the needs of consumers.
5. Value positioning
How to position the touch all-in-one will affect the content and time of playback. The screen should be eye-catching enough to use compelling ad copy and vibrant colors to attract consumers into the store. Once they enter the store, they need to adjust the atmosphere and color shades that suit their shopping experience. Finally, using a digital screen at a key point of sale, either in the cashier area or in the store exit area, is more effective in facilitating purchases. These touch all-in-ones are the primary means of creating additional points of contact with consumers and maintain a high level of attention in the sales business.
The above is a small series of analysis of the retail industry to use the touch query machine to do marketing when doing a good thing, although the touch inquiry machine brings great convenience in life, but how to make the use of the machine to play out, is every A question that every user in the industry has to think about.
---------------------------------------------------------------------------------
Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
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