Why are touch screen digital signage so popular?

Digital signage is a brand-new media concept that refers to the multimedia industry that publishes commercial, financial and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others flow. Audiovisual system. It is designed to broadcast the characteristics of advertisements to specific people in a specific physical place and a specific time period, so that it has the effect of advertising.

Touch screen digital signage can be found in the form of wall-mounted screens, stand-alone kiosks and commercial tablets. Cater to shoppers, such as picking up where and how we shop.

KONWHAI—Horizontal Touch Query Machine


Take Amazon as an example. It personalizes our experience with data to understand our search behavior, purchase history, demographics and interests, making our lives easier. And people are happy to exchange this data to enjoy its convenience.

The rise of touch screen digital signage in stores is in line with consumer trends. Shoppers want to be able to search for products on the screen and understand their performance in the store, rather than passively browsing according to the retailer's schedule.

In other words, we want to get the same experience as online shopping in the store. This includes having the screen display videos and information according to our requirements, rather than just talking to the store clerk or waiting for the demo content on the screen to replay.

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This is where the touch screen digital signage is most effective. It can target a range of demographic data, reducing the need for a large number of posters in a generally limited footprint.

When we walk into the store, we are frustrated by the layout of the store or the confusion of the products. We hope to find what we need quickly. The reason why touch screen digital signage is accepted by us when shopping is that in addition to product information, like the pathfinder screen has become a major player in various environments. These include popular touchscreen kiosks, which are separate units that are often deployed around shopping centers.

Interactive digital signage allows customers to search and pinpoint what they are looking for, whether it's the store itself in a retail complex or a specific product in a store catalog. The touch screen pathfinding solution provides searchers with clear and concise instructions using interactive 3D maps and routing technology.

Digital signage reflects this changing consumer behavior in this way. By controlling the shopping experience and searching for your own information, customers are more proactive than ever.

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