Merchants improve brand marketing assistant intelligent shopping guide touch screen
The intelligent interactive shopping guide touch screen can realize the interaction with the customer through product sensing and recognition. The customer can change the large screen to play the content and order the interesting product information at any time. This interactive shopping guide adds fun to the purchase and promotes the completion of the sale!
With the introduction of smart shopping guide touch screen devices, applications are becoming more widespread, and applications in commercial advertising are also on the rise. Compared with the traditional artificial service advertising mode, the application of the intelligent shopping guide screen, the merchant can place a machine in the store, display various information through the display to the consumers, which can be product information, preferential activities, advertising, etc. Etc., diversified promotional content through the screen is more intuitive, real, shocking display, coupled with a very intelligent and intelligent shopping guide screen, it is very easy to attract consumers' attention, increase consumer desire, guide consumption, achieve greater advertising Promotional effect.
The content of the intelligent shopping guide touch screen display can be managed and updated at any time through the background management system, without special care, saving a lot of manpower and material resources. With its human-computer interaction function, consumers can scan the scanning area interface by picking up the product, and the screen immediately displays the information, composition, and use of the product. This process is convenient and fast, and replaces the manual explanation process.
Nowadays, the competition in various industries is great, and the surplus of products has also led to the turbulent market competition. If merchants want to survive in this market environment, they must focus on development in terms of customers and awareness.
When it comes to raising awareness, in the past, merchants will adopt certain advertising and publicity means in order to better enhance brand reputation, attract people and improve economic efficiency. Basic advertising methods generally include posters, leaflets, banners, special offers, etc. These methods are some of the more traditional ways of advertising, the content is updated, the amount of information covered is small and simplistic, and the publicity effect is only Generally, it is difficult to attract people's attention.
Application scenario:
1. Physical store shelves, product display areas
Screen effect:
Multi-layer dynamic product posters attract customers' attention and evoke consumer desires; fun touch screen interactions enhance consumer experience and facilitate purchase. The customer identifies the product label through the smart sensor, and the screen automatically switches to play the product selling point, such as the place of origin, composition, role, promotion, discount combination, etc., which is both active, interesting and information effective.
Solve the pain points:
Lack of service leads to customer churn. In the store, through the product induction and identification interaction, the customer can view the goods on their own and realize the purchase, avoiding the customer loss caused by the limited store purchaser and the lack of service; the quality of the shopping guide is uneven, resulting in the product demonstration not in place. Detailed and accurate product introduction avoids the risk of loss of customer orders due to insufficient training of guides and unclear product explanations; the cost of special digital interactive experience is high, and the digital experience is completed with simple interactive actions, which is enhanced by cost-effective solutions. The consumer experience of the customer, evoke more consumer desires.
Participation role:
Content Producer: Responsible for creating content in the background, including the playback content, sensing logic and switching settings for each product. Customer: Initiate an interactive sensing action that evokes a customer who switches screen content.
Value:
Proactive interaction/switching content to increase shopping fun:
Touch screen interaction is active. As long as the customer completes the interactive action (such as picking up the product), the screen automatically switches the content, greatly enhancing the interactivity and fun in the scene.
A precise advertising window:
According to the sensed product category, the preset content is automatically played, which is equivalent to selling the products in his hands to the customer at any time.
Functional indicators:
1. Set the sensing / identification device
A standard peripheral interface is provided for docking the intelligent peripheral device to set the ID/parameter of the corresponding device in the background, and multiple interactive sensing/identifying devices can be added.
2. Set up interactive content
The user can use the templating editing tool to create the playing content in the background, and can set a set of playing content as an album, and uniformly adjust the interactive content of each interactive sensing/recognizing device in the background, and automatically pick up and play after sensing.
3. Set up interactive logic
The interaction logic and prioritization of multiple interactive sensing/identifying devices can be customized.
4. Screen management and data analysis
Unified management of all touch screens in the background, remote monitoring of playback data/interaction data of all screens, and formation of analysis reports to export statistical data of interactive screens, cross-analysis with playback content, to obtain conversion data, and to form an analysis report.
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Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
With the introduction of smart shopping guide touch screen devices, applications are becoming more widespread, and applications in commercial advertising are also on the rise. Compared with the traditional artificial service advertising mode, the application of the intelligent shopping guide screen, the merchant can place a machine in the store, display various information through the display to the consumers, which can be product information, preferential activities, advertising, etc. Etc., diversified promotional content through the screen is more intuitive, real, shocking display, coupled with a very intelligent and intelligent shopping guide screen, it is very easy to attract consumers' attention, increase consumer desire, guide consumption, achieve greater advertising Promotional effect.
The content of the intelligent shopping guide touch screen display can be managed and updated at any time through the background management system, without special care, saving a lot of manpower and material resources. With its human-computer interaction function, consumers can scan the scanning area interface by picking up the product, and the screen immediately displays the information, composition, and use of the product. This process is convenient and fast, and replaces the manual explanation process.
Nowadays, the competition in various industries is great, and the surplus of products has also led to the turbulent market competition. If merchants want to survive in this market environment, they must focus on development in terms of customers and awareness.
When it comes to raising awareness, in the past, merchants will adopt certain advertising and publicity means in order to better enhance brand reputation, attract people and improve economic efficiency. Basic advertising methods generally include posters, leaflets, banners, special offers, etc. These methods are some of the more traditional ways of advertising, the content is updated, the amount of information covered is small and simplistic, and the publicity effect is only Generally, it is difficult to attract people's attention.
Application scenario:
1. Physical store shelves, product display areas
Screen effect:
Multi-layer dynamic product posters attract customers' attention and evoke consumer desires; fun touch screen interactions enhance consumer experience and facilitate purchase. The customer identifies the product label through the smart sensor, and the screen automatically switches to play the product selling point, such as the place of origin, composition, role, promotion, discount combination, etc., which is both active, interesting and information effective.
Solve the pain points:
Lack of service leads to customer churn. In the store, through the product induction and identification interaction, the customer can view the goods on their own and realize the purchase, avoiding the customer loss caused by the limited store purchaser and the lack of service; the quality of the shopping guide is uneven, resulting in the product demonstration not in place. Detailed and accurate product introduction avoids the risk of loss of customer orders due to insufficient training of guides and unclear product explanations; the cost of special digital interactive experience is high, and the digital experience is completed with simple interactive actions, which is enhanced by cost-effective solutions. The consumer experience of the customer, evoke more consumer desires.
Participation role:
Content Producer: Responsible for creating content in the background, including the playback content, sensing logic and switching settings for each product. Customer: Initiate an interactive sensing action that evokes a customer who switches screen content.
Value:
Proactive interaction/switching content to increase shopping fun:
Touch screen interaction is active. As long as the customer completes the interactive action (such as picking up the product), the screen automatically switches the content, greatly enhancing the interactivity and fun in the scene.
A precise advertising window:
According to the sensed product category, the preset content is automatically played, which is equivalent to selling the products in his hands to the customer at any time.
Functional indicators:
1. Set the sensing / identification device
A standard peripheral interface is provided for docking the intelligent peripheral device to set the ID/parameter of the corresponding device in the background, and multiple interactive sensing/identifying devices can be added.
2. Set up interactive content
The user can use the templating editing tool to create the playing content in the background, and can set a set of playing content as an album, and uniformly adjust the interactive content of each interactive sensing/recognizing device in the background, and automatically pick up and play after sensing.
3. Set up interactive logic
The interaction logic and prioritization of multiple interactive sensing/identifying devices can be customized.
4. Screen management and data analysis
Unified management of all touch screens in the background, remote monitoring of playback data/interaction data of all screens, and formation of analysis reports to export statistical data of interactive screens, cross-analysis with playback content, to obtain conversion data, and to form an analysis report.
---------------------------------------------------------------------------------
Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
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